CNET.com puts a context out there for you and me in this example. Instead of just putting one puzzle piece on the table, they try to keep the whole picture in perspective. This is an important trend for the internet, but it takes committment.
It is similar to blogs, because it tries to present important information in a network of consequence, but it is the opposite of blogs in that it is initiated and maintained by the organization for the good of its clients, not by individuals.